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Biography

FOUNDED IN STOCKHOLM 2014, STORY ET FALL IS A INDEPENDENT NICHE LABEL AND THE BRAINCHILD OF ITS FOUNDER AND CREATIVE DIRECTOR, LIAN TAVAKOLIZADEH. WITH NO FORMAL TRAINING IN THE DESIGN FIELD, LIAN TAKES AN ARTISTIC AND PERSONAL APPROACH TO THE CREATION OF EACH ITEM. MINIMAL AESTHETIC INFLUENCED BY HIS SCANDINAVIAN BACKGROUND SHOWS THROUGH MIXED WITH CASUAL COOL ROOTED IN LIAN'S INTEREST FOR CONTEMPORARY CULTURE AND SELF EXPRESSION.

Artisanship

COMMITTED TO THE ART OF CRAFT, STORY ET FALL HAS DELIVERED A CONSISTENT AND UNIQUE CLIENT EXPERIENCE OVER THE YEARS WHICH HAS AMASSED INTO A DEVOTED FOLLOWING OF THE CULT LABEL. LIAN ENVISION A CRAFT THAT WITH STRONG INTEGRITY AND TRANSPARENT PRACTICES CREATES HIGH QUALITY AND LONG-LASTING ITEMS. IT IS WITH AN UNORTHODOX APPROACH THAT LIAN HAS DEDICATED HIS PROFESSIONAL CAREER AS AN INDUSTRIAL ENGINEER TO THIS ART. A DISCIPLINED AND PASSIONATE PURSUE TO CREATE ITEMS FROM THE FINEST QUALITY MATERIALS WITH IMMACULATE HANDCRAFT AND ATTENTION-TO-DETAIL.